Legal, in plain English
Privacy Policy
Effective 3 July 2026
The short version: the MacWrapped app collects nothing, uploads nothing, and has no accounts.
This website uses Google Analytics to count visits. That's the whole story — details below.
The MacWrapped app
Everything the app shows you is computed on your Mac and stays on your Mac.
- No data leaves your machine. Your stats are built from the app-usage history macOS already keeps locally. Reading it requires Full Disk Access, which you grant explicitly, and the read is local and read-only.
- No accounts, no analytics, no telemetry. The app has no sign-up, no tracking, and sends us no information about you or your usage — we cannot see your stats, and neither can anyone else.
- No keystroke or click monitoring. The app does not observe what you type or click.
- One network request. The only connection the app makes is an optional check for app updates (a request for a small version file; standard web-server logs apply and nothing personal is sent).
- Sharing is manual. The only thing that ever leaves your Mac is a card image, and only when you choose to post or send it yourself.
This website
macwrapped.app is a static site. It uses three services:
- Google Analytics. We use it to count visits and see which pages and referrers bring people here. It sets cookies in your browser and shares standard usage data (such as pages viewed, approximate location derived from your IP address, and device/browser type) with Google, which processes it per Google's privacy policy. We use this data only to understand traffic — we don't sell it or use it for advertising.
- Vercel hosts the site and, like any web host, keeps standard server logs (IP address, requested URL, timestamp) to operate the service. See Vercel's privacy policy.
- GitHub serves the app download. When you download the DMG, your request goes to GitHub's servers under GitHub's privacy statement.
There are no advertising networks, no social-media pixels, and no cross-site tracking on this site.
Your choices
- Blocking cookies or using a content blocker doesn't break anything — the site and the download work fine without Google Analytics loading.
- The app has nothing to opt out of: it collects nothing. Deleting the app removes everything it stored locally.
Changes
If this policy changes (for example, if we add or remove a service on the website), we'll update this page and its effective date. The app's promise — nothing collected, nothing uploaded — is the product; if that ever changed, it would be announced loudly, not buried here.
Contact
Questions, concerns, or data requests: hello@lewislovelock.com